I build visual systems from the ground up, logos, typography, color, and brand voice. I've led brand development across consumer, retail, and hospitality, designing everything from first concept to full brand guidelines.

I've led full packaging programs from concept to production, managing dieline specs, supplier coordination, and print execution across North American retail markets. I've designed hundreds of SKUs that have reached shelves at major retailers across Canada and the US.

I design campaign assets, social content, email templates, and ad visuals built to perform across digital platforms. My work balances brand consistency with the visual energy a campaign needs to actually stop someone mid-scroll.

I design site layouts in Figma, Wix Studio, Squarespace, and Webflow, focusing on clean structure, clear user flow, and strong brand expression. I handle everything from template customization to full page builds.

My illustration work spans editorial, campaign, and gallery contexts, using Procreate, Photoshop, and traditional mediums. I've exhibited across Toronto and brought illustration into brand and packaging work where it adds a distinctive edge.