Amaze - Skincare Packaging

For "Amaze" skincare, I developed a complete visual identity and art direction grounded in sophisticated contrast. The brand's look is defined by a striking two-colour palette: a deep, earthy chocolate brown and a vibrant, electric light blue. This colour-blocking was applied across all brand assets to create a modern and memorable look.

This theme of contrast extends to the materials. The signature packaging uses raw, fluted ribbed paper, creating a very tactile unboxing experience. This texture contrasts sharply with the sleek, glossy embossed logo. This play on materials continues with the products themselves: heavy, frosted glass bottles in both brand colors topped with natural bamboo caps, alongside glossy, colour-matched metallic tubes.

The final result is a complete brand identity for "Amaze" that feels both sophisticated and energetic, engaging the customer's senses from the shelf all the way to their skin.