Chancellor - Art Direction, Brand Conceptualization

Chancellor is a luxury candle brand developed through full creative direction. The candles are made from high quality soy wax and non toxic premium ingredients. The brand centers on slow rituals, personal time, and sensory experience through unique scent blends.

The creative direction positions the candle as more than a product. It becomes a personal ritual. A moment of pause. A dedicated space for relaxation. Something you choose for yourself, not only for decoration but for emotional reset.

The brand storytelling focuses on gifting to yourself. Lighting a candle becomes part of a routine that helps you disconnect, reset, and create memory through scent and atmosphere. Each product is designed to support that experience from packaging to photography to digital presence.

My work focuses on building brands that feel intentional, refined, and emotionally connected to the user experience. I develop visual systems that translate across physical products, retail spaces, and digital environments while keeping consistency and clarity.