Charcuterie Board Package Design

Designed two packaging concepts for Luxe Decor Life’s charcuterie board sets, created one year apart and tailored to shifting retail expectations. Both projects followed a mainly black packaging design per client request, but with different creative goals. Both designs were created for a product sold by a large retail chain in North and South America.

The 2023 version was developed with a premium and classic aesthetic, incorporating gold detailing, a clean layout, and a descriptive back panel. The goal was to position the product as an upscale gift item, aligned with traditional presentation cues.

In 2024, the direction shifted to a more modern and contemporary feel while keeping the brand’s darker swatches. I updated the layout, introduced small product illustrations alongside descriptions, and placed greater focus on lifestyle-driven food photography. The visual tone is fresher, bolder, and better suited for evolving shelf trends.

These two designs reflect how packaging can evolve while staying consistent with a core identity, balancing tradition and trend across product cycles.

Role
Lead Designer (In-house at Luxe Decor Life)

Year
2023 - 2024

These designs have been produced and made publicly available in retail stores. All rights to the work belong to Luxe Decor Inc. & Sales LTD. Projects were created as part of my role on their in-house design team.

Design 1 - 2023

A boxed cheese board set with bamboo utensils and accessories, featuring a natural bamboo cheese board with cutlery, cups, and cheese. The packaging has text in English and French, and shows a display of grapes, cheese, and nuts at the bottom.
Charcuterie board kit packaging with cheese knives, ceramic bowls, chalk sticks, slate signs, and food items like grapes, crackers, and almonds on the front design.
Black packaging box for a wooden charcuterie board with a lid and hanging accessories, decorated with fruit, nuts, and crackers
A charcuterie board set with bamboo construction, including a cutting set and accessories, displayed with assorted cheeses, grapes, and cured meats in the background.

Design 2 - 2024

Back of charcuterie board packaging with description and illustrations of included utensils like cheese knives, forks, and bowls, with images of cheese, grapes, and cured meats on the sides.
Packaging boxes for a charcuterie board, featuring the words 'Luxe Decor Life' and 'Charcuterie Board' in English and French, with images of a wooden board with cheese or meat, and a collage of assorted cheeses, meats, fruits, and nuts.