Elixiria Digital Experience Design

Visual direction for Elixiria, a skincare brand focused on purity and natural beauty, across branding, website, and app design. Developed the brand identity, defined the colour palette, and selected a distinctive typeface that reflected a clean, earthy tone.

Using Illustrator, Figma, and Photoshop, I created a seamless user experience and product layout that highlighted makeup-free, glowing skin and a sense of natural confidence.

The final design system seamlessly blends minimalism with warmth, providing a refined and intuitive user experience while reinforcing the brand’s commitment to fresh, skin-first care.

Role
Lead Designer

Year
2023

This is a passion project and represents concept work developed for a skincare brand. It was created independently to explore branding and UX/UI direction.

Skincare website homepage with images of cream, green plant, and a woman with closed eyes, alongside text promoting skincare products and a 'Shop Now' button.
A person with closed eyes receiving a facial treatment, a dropper dispensing vitamin oil onto her skin, and a graphic of orange bubbles representing vitamin C.
Two smartphones displaying skincare product and collection online store. The left phone showcases hyaluronic acid serum being applied, with product details and purchase options. The right phone features a skincare collection with images of plant-based ingredients and a woman with radiant skin, encouraging to discover skincare products.
A skincare product display featuring the Himalayan Rose Elixir with a dropper bottle and a promotional text section on the left, along with images of Vitamin C Serum and Hyaluronic Acid 2% in glass dropper bottles, and a small jar of cream on a textured surface.
Product page for Himalayan Rose Elixir, a brown glass dropper bottle with black cap, on a website offering natural skincare products. The page shows product description, benefits, ingredients, and options to buy in 30ml or 60ml sizes.
Multiple smartphones displaying a skincare advertisement with a woman's face, natural products, and a motivational message about skincare, arranged on a beige surface.