Le Renard - Brand Identity Design

"Le Renard" is a comprehensive brand identity developed for a narrative-driven cocktail bar. The concept is based on the medieval French fable "Le Roman de Renart," channelling the cunning and character of its fox protagonist. A tactile, lino-print aesthetic was established as the core visual language, inspiring a custom-illustrated logo, a suite of secondary icons, and medieval-inspired floral motifs. This hand-crafted style was applied across a full system of collateral, including menus, coasters, matchbooks, and packaging, all unified by an atmospheric colour palette of forest green, blush pink, and cream. The result is a sophisticated and immersive brand that translates a classic story into a tangible, modern experience.