Site Design for Luxe Decor Life

Led the full redesign of Luxe Decor Life’s website, responsible for everything from layout and navigation structure to colour palette, typography, content and flow. The goal was to move away from a generic layout and build a site that felt editorial, premium, and purpose-driven, aligned with the brand’s evolving identity.

Beyond visual upgrades, I restructured the content to:

Showcase the brand’s core capabilities in product development, manufacturing, and import logistics.

Emphasize trust and scale with visual cues, consistent branding, and improved flow.

Improve navigation clarity, making it easier for clients to explore services and product categories.

Introduce stronger calls to action, including direct paths for requesting quotes and initiating contact.

I also worked on improving accessibility and optimizing key areas for SEO, helping boost search visibility and user engagement.

Role
Lead Designer (In-house at Luxe Decor Life)

Year
2025

This website is live and publicly accessible online. I do not own any of this work, all rights belong to Luxe Decor Inc. & Sales LTD. The design was created as part of my role on their in-house design team.

Laptop on a table displaying a home decor website with a background of a living room interior featuring wall art, a chair, and decorative items.
Open laptop on a table displaying an interior decor website with categories such as Mirrors, Furniture, Lights, Wall Clocks, Photo Frames, and Pillows.
A laptop on a table displaying an interior decor website with home furnishings and accessories, with shadows of palm leaves cast across the scene.
Two laptops on a table displaying a website about furniture and design, with shadows cast across the scene.
Laptop floating with Luxe Decor website on screen, showing a contact form and a bathroom interior with black vases, and a shadow of the laptop on the surface.
A smartphone displaying a home decor website stands on a beige circular pedestal, with a green plant on the right side and shadows cast on a beige wall in the background.

As part of Luxe Decor Life’s digital transformation, I redesigned their entire website to improve usability, brand alignment, and visual storytelling. Below are before-and-after comparisons that highlight the shift from a dated corporate layout to a warmer, more curated experience.

Comparison of a website before and after redesign, showing changes in layout, font style, and imagery for Luxe Decor.

Before → After: “What We Do” to "About Us" Page

The original layout lacked depth and hierarchy. In the redesign, I introduced a strong visual lead, refined animated typography, and soft styling to better express the brand’s values and heritage.

See it here

Comparison of two website designs for a home decor and furniture store, labeled 'Before' and 'After'. The 'Before' version has a white background with black and gray text, and an image of decorative mirrors. The 'After' version features a warm beige background with elegant white text and a background photo of a modern interior with wall art, a chair, and a decorative vase.

Before → After: Homepage Hero Section

Shifted from generic product messaging to a bold, editorial statement. I used warm tones, lifestyle photography, and a more immersive layout to reflect Luxe Decor’s identity in a modern way.

See it here