Mimochi Logo & Brand Kit

Created the brand identity and digital direction for Mimochi, a sourcing company focused on high-quality lifestyle and tech products with a strong emphasis on minimal aesthetics. The client envisioned a brand that felt clean, modern, and lab-like —sleek and intentional, with quiet confidence.

The project required the development of:

Primary and secondary logos, for which I used sans-serif geometric type to achieve a contemporary yet timeless look.

A refined colour palette blending soft chromatic tones like Voltwave and Neo Mint with neutral bases.

A 3D-inspired icon mark and logo variations for digital and packaging use.

Visual content and product mockups that reinforce a polished, tech-inspired style.

Web structure and layout for the upcoming launch, including product presentation and UI direction (this project is under the Web and Digital Design Category)

The result is a brand that communicates precision, quality, and quiet innovation, reflecting Mimochi’s role as a sourcing partner that values both function and form.

Role
Lead Designer (Freelance)

Year
2025

The Mimochi brand and website are currently in development. The project is unreleased but will be launched soon. All design work shown reflects in-progress or finalized assets created as part of the brand’s development.

Black background with the white bold text 'minochi' in the center.

Primary Logo

Mimachi Moods logo with black background, white text, and three blue and white wavy lines overlapping the letter 'm'.

Secondary Logo

A logo with stylized blue and white design on black background.

Icon

Color palette with seven colors labeled: Voltwave, Cloudtone, Pixel Mist, Neo Mint, Silica, Carbon Void.

Brand Swatches

White wireless earbuds in an open charging case with a digital clock display showing 12:45.
Box with the word 'mimochi' and a circular pattern in a white and gray color scheme, with small text at the bottom about partnering with trusted factories.
White power strip with multiple electrical outlets and USB ports, with a power button on the side, on a white background.

Suggested Product Photography and Packaging for the Brand