Moscow Mule Mug Package Design

Developed the retail packaging for a Moscow Mule gift set for a large retail chain in North and South America. The set included four copper-plated mugs and matching straws. The design process involved multiple concept revisions before landing on a solution with a cut-out window, allowing customers to see and feel the product, enhancing shelf appeal and customer trust.

The packaging features a custom vector pattern built from photographs of key cocktail ingredients like limes and bottles, transformed into a stylized, textured background. The client requested a primarily black design, which was accented with deep green and lime tones to complement the product’s flavour profile and bring energy to the dark palette.

The result is a visually rich, tactile design that merges bold aesthetics with clear product storytelling.

Role
Lead Designer (In-house at Luxe Decor Life)

Year
2023

These designs have been produced and made publicly available in retail stores. All rights to the work belong to Luxe Decor Inc. & Sales LTD. Projects were created as part of my role on their in-house design team.

Box containing four copper-plated mule mugs with ice, lemon, and mint garnishes, and four matching copper straws.
Packaging box for copper plated mule mugs with an image of mules, lemon slices, and mint leaves on the front.
Packaging for copper plated mule mugs featuring an image of two pink hammered copper mugs filled with drinks, garnished with lime and mint, surrounded by ice, lime wedges, and mint leaves.
Copper plated mule mugs in rose gold color with straws, set on ice with lemon slices and mint leaves.
Set of four copper mugs with hammered texture and gold handles in a black and brown box with coffee-themed design.