Neutrogena – HydroBoost Campaign

Collaborated with Zorba Agency on a series of visual assets for Neutrogena’s HydroBoost campaign. Working under the guidance of the agency’s Art Director, I helped develop digital tile layouts that visually communicated the product’s key benefits—hydration, gentleness, and clinical performance.

The project followed Neutrogena’s existing brand standards but with a fresh, modern twist, introducing new visual treatments and layouts to bring a sense of clean energy and forward design. The goal was to push the work beyond the expected, while still honouring the brand’s trusted, clinical tone.

The final assets were built to work across web, digital campaigns, and social, showcasing the product through clear messaging, bold typography, and carefully curated photography.

Role
Designer (for Zorba Agency)

Year
2023

This campaign has been launched and is publicly available online. I do not own any of this work, all rights belong to Neutrogena and Zorba Agency.

A skincare product display featuring a blue bottle of Neutrogena Hydro Boost Gel Cleanser in the top left quadrant and a package of Neutrogena Hydro Boost cleansing towelettes in the bottom right quadrant with the words "Double Cleanse" and "Double Hydration".
Package of Neutrogena fragrance-free makeup remover cleansing towelettes on a light blue background with the words 'GENTLE' repeated in a larger font.
Neutrogena Hydro Boost skincare set including a bottle of gel cleanser and a pack of cleansing towelettes, along with a white tissue. The text highlights double cleanse and double hydration benefits.
Image of a blue packet with text indicating the product is suitable for every skin type, and it is soap free, sulfate free, phthalate free, paraben free, and fragrance free.
Close-up of white, fluffy fabric with text overlay that says ''ULTRA-SOFT ON SKIN''
Packaging of Neutrogena makeup remover wipes with the tagline "Gently remove make-up anytime, anywhere" surrounded by illustrations of various makeup and skincare items in blue silhouette, including a lipstick, comb, coin purse, sunglasses, spray bottle, pen, and a keychain.
Close-up of a person's face with visible skin texture and pores, overlaid with bold text stating "Clinically proven to cleanse without drying."
A three-step infographic illustrating a makeup removal process. Step 1 shows dissolving makeup, dirt, oil, and makeup coming off with a triple emollient blend. Step 2 depicts capturing dirt, oil, impurities, and sunscreen with surfactant and micelle molecules. Step 3 demonstrates lifting away remaining makeup and impurities with micelle action, revealing clear skin.
A collage of skincare and makeup removers with the text 'Gentle cleansing that doesn't harm', including a bottle of Neutrogena ultra gentle daily cleanser, a soft white fabric, and a pack of Neutrogena makeup remover cleansing towelettes.