Memoir Picture Frame Packaging

Led the design of the Memoir picture frame collection packaging, a full product line that included single frames, 3-piece mirror sets, and multiple size variations. The packaging followed a consistent system, with colour variations distinguishing different styles while maintaining a unified shelf presence. This whole line was created for a large, prominent retail store chain in Canada.

The project included:

QR code integration for product information and styling inspiration

Custom box designs and corner cap artwork for protection and branding

Room settings created in Photoshop to showcase each item in context

Facepaper artwork (the insert inside each frame), which I designed in a clean, minimal style.

This collection combined thoughtful packaging design with attention to detail, from layout to lifestyle presentation.

Role
Lead Designer (In-house at Luxe Decor Life)

Year
2023

These designs have been produced and made publicly available in retail stores. All rights to the work belong to Luxe Decor Inc. & Sales LTD. Projects were created as part of my role on their in-house design team.

Decorative wall art with abstract black and white moon phases, semi-circle, and rainbow shapes, enclosed in a gold frame.
Folded cardboard packaging for a framed artwork, with dimensions 16x20 inches, featuring mountain graphic and text, including product details, barcode, and QR code.
Framed wall art with black and white abstract circular and rainbow patterns, in packaging with a wood-like frame, labeled as 16x20 inches
Backside of a folded poster or packaging featuring artwork and descriptions of picture frames in English and Spanish, with a QR code at the bottom.
Packaging template for framed artwork, showing front and back views with design elements, barcode, QR code, and measurements.
Display of framed styles of wall art with moon and earth designs, including black, white, and wood-colored frames, set on a store shelf.
Packaging box for a 16x20 inch floating photo frame set, with a mountain landscape graphic and product information in English and Spanish.
Two boxed framed wall art pieces with minimalist geometric designs, featuring circles, semi-circles, and arched lines in earth tones, leaning against a wall. One of the frames has a partial corner tag that reads 'Heminique,' and the packaging states the size as 30x40 inches.
Square beige wooden picture frame with glass front, labeled as 24 inches by 24 inches, with a modern abstract art print inside featuring a red circle, beige shapes, and brown lines.
Packaging design for a set of three floating picture frames, including images of the frames and interior decor, with product specifications in multiple languages.
Three framed abstractart prints leaning against a wall, with wooden and black frames, in a store. The artwork features shapes and lines with earthy and cloudy colors.
Modern living room with a gray textured wall, wooden floor, green sideboard, various decorative items, framed abstract art, a gray armchair with a dark cushion, and a small wooden side table with flowers.