Plum Gym Poster & Online Presence

Designed a series of campaign posters and digital assets for Plum Gym, building on the brand identity to extend its presence both online and in print. The posters feature bold, high-impact visuals, close-up portraits mid-scream to capture raw intensity and emotional release, aligned with the brand’s message: Unleash Your Beast Mode.

The digital materials were designed for social use and online campaigns, maintaining a consistent tone across platforms with the same high-contrast yellow and black palette, powerful typography, and focused messaging.

Role
Designer (Concept)

Year
2023

A black and white close-up of an angry man shouting with his mouth wide open, sweat on his face and neck, wearing a tank top.
Two athletes, a woman and a man, in a gym holding battle ropes. The screen displays 'BEAST MODE' in large yellow letters with a toggle switch labeled 'OFF' below.
Poster on a wall with images of a man and woman expressing anger or aggression, with the text "Unleash Your Beast Mode" and QR codes.
A laptop with a bright yellow background featuring the text 'BEAST MODE' in large black letters. The laptop screen displays digital cards for an energy booster program and a message saying 'UNLOCK YOUR BEAST MODE TODAY'.
Bold black letters on a bright yellow background spell out 'PM' in a stylized, maze-like font.
Black and white image of a woman screaming with her mouth wide open, hair tied in a ponytail, and wearing athletic clothing. Bright yellow text reads "UNLEASH YOUR BEAST MODE" in the lower left corner, with a small yellow QR code in the lower right corner. A yellow logo is in the top right corner.
Digital advertisement for a gym named Plum featuring two membership plans: Basic Blitz with access during regular hours, workout plans, and cardio training for $39.99 monthly or $399.99 yearly; and Essential Energizer with guided classes, equipment access, and fitness assessment for $49.99 monthly or $499.99 yearly. Large black text on a green background encourages unlocking your beast mode today, with a faint image of a woman lifting weights.