Designed in collaboration with NU Media Edge, a full-service agency handling marketing and SEO. My scope covered everything visual: site design, layout structure, section flow, and select copywriting.
Working from the agency's content framework, I rebuilt the visual hierarchy from the ground up to improve usability and clarity across all devices.
The original palette leaned heavily on magenta. I refined it into a more professional register with deeper purples, soft greys, and clean white space to sharpen contrast and modernise the feel. Deliverables spanned desktop, tablet, and mobile layouts, with attention to typography, button systems, image placement, transitions, and interactive elements.
The result is a product-focused site that serves the client's brand while supporting the agency's SEO and content strategy.