Mimochi Goods, Brand Identity, Web Design and Art Direction

Mimochi Goods needed a site that felt like a tech brand, clean and considered, close to Apple's product pages, even though the business itself is B2B sourcing, a category that almost never gets branding this polished. I built the identity from the ground up: primary and secondary logos, an icon system, and a full brand palette (Voltwave, Cloudtone, Pixel Mist, Neo Mint, Silica, Carbon Void) built to feel technical without going cold. The site was built on a Wix template that came with only the homepage prebuilt. The About and Services pages were designed and built from scratch, with select sections pulled from the homepage where they fit, to keep the style consistent across the site. The gallery pages were built entirely new, including a fanned scroll effect across the product images and a cursor-follow interaction, giving the site the tactile, tech-forward feel the client wanted. Every product shot across every gallery was art directed to look like it came from the same brand: soft pastels, minimal staging, consistent lighting and composition, no matter what the actual product was.

The result is a sourcing company that looks and feels like it belongs in the same category as the products it moves.

See the website live here

Creative Services:
Brand Identity
Web Design
Art Direction

Black background with the white bold text 'minochi' in the center.

Primary Logo

Mimachi Moods logo with black background, white text, and three blue and white wavy lines overlapping the letter 'm'.

Secondary Logo

A logo with stylized blue and white design on black background.

Icon

Color palette with seven colors labeled: Voltwave, Cloudtone, Pixel Mist, Neo Mint, Silica, Carbon Void.

Brand Swatches

White wireless earbuds in an open charging case with a digital clock display showing 12:45.
Box with the word 'mimochi' and a circular pattern in a white and gray color scheme, with small text at the bottom about partnering with trusted factories.
White power strip with multiple electrical outlets and USB ports, with a power button on the side, on a white background.

Suggested Product Photography and Packaging for the Brand

Video walkthrough of the website

Previous
Previous

Le Renard Brand Identity

Next
Next

Elixiria Digital Experience