Mimochi Goods, Brand Identity, Web Design and Art Direction
Mimochi Goods needed a site that felt like a tech brand, clean and considered, close to Apple's product pages, even though the business itself is B2B sourcing, a category that almost never gets branding this polished. I built the identity from the ground up: primary and secondary logos, an icon system, and a full brand palette (Voltwave, Cloudtone, Pixel Mist, Neo Mint, Silica, Carbon Void) built to feel technical without going cold. The site was built on a Wix template that came with only the homepage prebuilt. The About and Services pages were designed and built from scratch, with select sections pulled from the homepage where they fit, to keep the style consistent across the site. The gallery pages were built entirely new, including a fanned scroll effect across the product images and a cursor-follow interaction, giving the site the tactile, tech-forward feel the client wanted. Every product shot across every gallery was art directed to look like it came from the same brand: soft pastels, minimal staging, consistent lighting and composition, no matter what the actual product was.
The result is a sourcing company that looks and feels like it belongs in the same category as the products it moves.
See the website live here
Creative Services:
Brand Identity
Web Design
Art Direction
Primary Logo
Secondary Logo
Icon
Brand Swatches
Suggested Product Photography and Packaging for the Brand
Video walkthrough of the website