Le Renard is a comprehensive brand identity developed for a narrative-driven cocktail bar, rooted in the medieval French fable "Le Roman de Renart" and the cunning character of its fox protagonist.
A tactile, lino-print aesthetic was established as the core visual language, inspiring a custom-illustrated logo, a suite of secondary icons, and medieval-inspired floral motifs.
This hand-crafted style was applied across a full system of collateral including menus, coasters, matchbooks, and packaging, all unified by an atmospheric palette of forest green, blush pink, and cream.
The result is a sophisticated and immersive brand that translates a classic story into a tangible, modern experience.