Self+, Logo Design and Full Brand Identity

Self+ is a modern marketing initiative developed by NU Media Edge to serve professionals in the medical space, including clinics, pharmacies, and healthcare providers.
Brought on as lead designer ahead of the agency's launch of this sister company, I was given full creative trust to shape the brand identity from the ground up.
Working from the provided name, I explored multiple directions before finalising a unique logotype paired with a vibrant gradient symbol. The result balances warmth and professionalism while capturing the brand's promise of visibility, clarity, and care.
I developed the full visual system, including the main logo and gradient emblem, a colour system pairing dark elegance with fresh neon accents, typography with a modern and approachable voice, and 3D brand visuals and outdoor executions built for engagement and clarity.
The identity reflects Self+'s dual mission: helping medical professionals grow their presence while staying rooted in trust and care. The direction was further refined in close collaboration with NU Media Edge's art director to ensure alignment with long-term marketing goals.

Creative Services:
Logo Design
Art Direction
Brand Identity

The word 'Self' in light gray font with a small, colorful, abstract flower-like design to the right of the text.
Smartphone displaying healthcare marketing services on a digital, abstract, floating rock with black spheres, against a dark background.
A shiny, metallic ring with a purple-blue glow, floating against a white background.
Empty bus stop with a digital advertisement displaying the message 'We prescribe marketing that works' next to a wooden bench at night on a wet street.
A vertical, abstract, metallic-looking helix with glowing blue and white accents, creating a futuristic appearance.
Smartphone displaying a website article titled 'Why having the right team is important,' with a photo of a smiling woman and buttons labeled 'Learn More' and a percentage indicator, resting on a stone surface.
Three advertising posters side by side on a fence. The first poster advertises a solution for generic marketing, featuring a metallic plus-shaped object. The middle poster displays the 'Self+' logo on a dark background. The third poster promotes a healthcare industry agency, showing petri dishes and a pipette. The posters are set outdoors with greenery behind the fence.
Stack of Self marketing strategy guide books from 2025, with a black cover featuring a textured pattern and purple text, illuminated by natural light.
A digital illustration of three interconnected, semi-transparent, blue-purple capsules with glowing white and blue reflections.
A laptop displaying a website for Self, a marketing agency, with the tagline "A marketing agency that drives healthcare forward," set against a dark background with a person's hand hovering above.
Large billboard on side of brick building with a message about healthcare and patient care, featuring a woman in medical attire holding a stethoscope, and a person jogging past on the sidewalk.
A business card with the word 'Self' and a colorful logo rests on a rough, concrete surface against a dark background.
A digital graphic showing a 38% increase in social media engagement in two weeks, with a 'Learn More' button and the Self+ logo at the bottom right.
Text that reads: 'An agency for the healthcare industry.' with a background of petri dishes and a pipette in a laboratory setting.
A young woman with curly hair in profile, looking up, with a purple background. The screen features a card labeled 'J. Doe' with a ‘Learn More’ button, and the brand name 'Self+' at the bottom right.
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