Self+ Logo Design & Full Brand Identity

Self+ is a modern marketing initiative developed by NU Media Edge to serve professionals in the medical space, clinics, pharmacies, and healthcare providers. As the agency prepared to launch this sister company, I was brought on as the lead designer to shape the brand’s identity from the ground up.

Working with full creative trust, I translated their vision into a bold, tech-forward identity. The name was provided, and I explored various directions before finalizing a unique logotype paired with a vibrant gradient symbol. The final design balances warmth and professionalism while capturing the brand’s promise of visibility, clarity, and care.

I developed all branded elements, including:

The main logo and gradient emblem

Colour system balancing dark elegance with fresh neon accents

Typography with a modern, approachable voice

3D brand visuals and outdoor executions focused on engagement and clarity

The visual system reflects Self+’s dual mission: helping medical professionals grow their presence while remaining rooted in trust and care. This brand direction was further refined in close collaboration with NU Media Edge’s art director to ensure alignment with long-term marketing goals.

Role
Designer (Freelance work for NU Media Edge)

Year
2025

This project was completed in collaboration with NU Media Edge. All rights to the website and its content belong to NU Media Edge. This portfolio entry is presented solely to highlight my design contributions to the project.

The word 'Self' in light gray font with a small, colorful, abstract flower-like design to the right of the text.
Smartphone displaying healthcare marketing services on a digital, abstract, floating rock with black spheres, against a dark background.
A shiny, metallic ring with a purple-blue glow, floating against a white background.
Empty bus stop with a digital advertisement displaying the message 'We prescribe marketing that works' next to a wooden bench at night on a wet street.
A vertical, abstract, metallic-looking helix with glowing blue and white accents, creating a futuristic appearance.
Smartphone displaying a website article titled 'Why having the right team is important,' with a photo of a smiling woman and buttons labeled 'Learn More' and a percentage indicator, resting on a stone surface.
Three advertising posters side by side on a fence. The first poster advertises a solution for generic marketing, featuring a metallic plus-shaped object. The middle poster displays the 'Self+' logo on a dark background. The third poster promotes a healthcare industry agency, showing petri dishes and a pipette. The posters are set outdoors with greenery behind the fence.
Stack of Self marketing strategy guide books from 2025, with a black cover featuring a textured pattern and purple text, illuminated by natural light.
A digital illustration of three interconnected, semi-transparent, blue-purple capsules with glowing white and blue reflections.
A laptop displaying a website for Self, a marketing agency, with the tagline "A marketing agency that drives healthcare forward," set against a dark background with a person's hand hovering above.
Large billboard on side of brick building with a message about healthcare and patient care, featuring a woman in medical attire holding a stethoscope, and a person jogging past on the sidewalk.
A business card with the word 'Self' and a colorful logo rests on a rough, concrete surface against a dark background.
A digital graphic showing a 38% increase in social media engagement in two weeks, with a 'Learn More' button and the Self+ logo at the bottom right.
Text that reads: 'An agency for the healthcare industry.' with a background of petri dishes and a pipette in a laboratory setting.
A young woman with curly hair in profile, looking up, with a purple background. The screen features a card labeled 'J. Doe' with a ‘Learn More’ button, and the brand name 'Self+' at the bottom right.