Tuff Pro Logo & Brand Identity

As the in-house designer at Luxe Decor Sales LTD, I was tasked with creating a full brand identity for Tuff Pro, a new company developed to focus on sourcing tools and general-use products for hardware retailers and similar clients.

The goal was to build a brand that felt masculine, bold, and retail-ready, with a sleek design language that would resonate with a primarily male audience. I developed the entire brand system, including the logo and logo variations, typography, colour palette (black, white, and red), brand voice, and mission statement.

I also created supporting materials like product packaging, a presentation deck, and corporate assets such as a branded letterhead, ensuring consistency across print and digital.

Role
Lead Designer (In-house at Luxe Decor Life)

Year
2023

All rights to the work belong to Tuff Pro Sales LTD. The projects were created as part of my role as a designer within their team.

Logo with gray background, featuring a slanted rectangle divided into two parts: red with white text 'TUFF' and white with black text 'PRO'.

Main Logo on Grey Background

Tuff Pro logo with white and black text on a gray background.

Secondary Logo on Grey Background

A dark gray shipping container with the brand name Tuff PRO in bold black and white letters on a red and white background, set against a cloudy sky.
Business stationery set including a letterhead, business card, black card, and three red pens with silver accents on a black background.
Red building with a sign that reads 'TUFF PRO' in white and black letters on a partially red and white background.
Gray background with white and gray text that reads 'TUFF PRO'.

Secondary Logo on Grey Background

Two carbon fiber keychains with metal clips, each attached to a strap labeled "TUFF PRO" in red and black text.
A small silver truck with 'TUFF PRO' written on the side, parked on a city street with orange traffic cones around it, with a tall metal communication tower in the background under a clear blue sky.
Laptop on a perforated black surface displaying a website for TUFF PRO, a sourcing solutions company, with navigation menu, slogan, and key statistics about industry expertise, global locations, available products, and factories in mainland China.