Logofolio 2021 to 2026
Project Type
Logo Design
Services
Logo Design
Brand Identity
Project Overview
One eye, applied across a lot of very different rooms.
This collection spans logos built for a wide range of brands and industries, green energy, nail salons, home decor, music, sourcing, marketing, food delivery, professional tools, food, and skincare, including several retail mirror sub-brands developed for Luxe Decor, many of which are sold in stores like Home Depot and TJX.
Over 95% of these marks are in active public use, across packaging, retail shelves, digital platforms, and print, developed with attention to typography, composition, and the specific context each brand needed to perform in.
[01] The Challenge
Every logo in this collection came from a different industry, audience, and shelf context, a nail salon logo has nothing in common with a green energy brand or a food delivery app, and each one needed a mark that felt native to its category on sight. The harder constraint was consistency of quality and craft across that range, without letting any single style become a default, a designer who only has one look isn't actually solving each brand's specific problem.
[02] The Response
Each mark was developed on its own terms, minimalist and modern where the brand called for restraint, editorial and expressive where it called for personality, always built around the brand's actual tone and audience rather than a house style. The retail sub-brands built for Luxe Decor carried an added constraint most of this collection didn't: they needed to hold up printed small on packaging and read clearly on a crowded shelf, not just look good at full size. Across the full set, the goal stayed consistent even as the output varied: build a mark that scales, adapts to its application, and still reads as intentional years after launch.
