Neutrogena HydroBoost Campaign
Project Type
Digital Campaign
Social Media Design
Services
Campaign Design
Digital Design
Project Overview
Fresh energy inside a brand that can't afford to look unfamiliar.
Brought on through Zorba Agency, I contributed to a series of digital visual assets for Neutrogena's HydroBoost campaign, working directly under the agency's Art Director.
My focus was tile layout design built to communicate the product's core qualities, hydration, clinical performance, and a clean, modern sensibility, across web, digital campaigns, and social media.
[01] The Challenge
Neutrogena's brand standards are established and tightly controlled for good reason, the brand's credibility depends on looking consistent and clinically trustworthy. But the campaign needed to feel current and energetic across fast-moving digital and social placements, which meant finding room to push the visual direction forward without drifting from the trusted, clinical tone the brand is known for. Any layout treatment that read as too bold or unfamiliar risked breaking that trust.
[02] The Response
Working within Neutrogena's existing guidelines, I introduced new layout treatments and visual approaches that brought a sense of forward motion to the campaign, bolder typography, more intentional photography curation, and clearer, more focused messaging, without compromising the brand's established tone. The result reads as an evolution of the brand's system rather than a departure from it, built to perform consistently whether it showed up on a web banner or a social tile.
