Workshop Weekly Newsletter

Tasked with creating and maintaining Workshop Hospitality’s weekly product newsletter, sent to clients and partners across the design and hospitality industry.

While Blok Design developed the brand identity and art direction, my role focuses on executing and expanding that vision across digital touchpoints.

My responsibilities involve:

Photo editing and colour curation based on Workshop’s brand swatches

Layout and typographic styling of each newsletter (based on the Direction provided in the initial newsletter guidelines by Blok)

Planning the content calendar and managing the weekly release rhythm

Shaping the visual tone of each issue to match the selected furniture and copy

The products and copy are provided by Workshop’s team and their copywriter—my job is to translate that content into a refined, brand-aligned visual experience that reaches their audience consistently and professionally.

Role
Designer (Visual Direction & Layout )

Year
2024

These newsletters have been sent out and are publicly available. I do not own any of this work, all rights belong to Workshop Hospitality and Blok Design. The designs were created as part of my collaboration with Workshop, following the brand direction established by Blok.

Open laptop showing a webpage with a piece of furniture called an End Table on a dark background.
Pink chair with a padded back and seat, wooden armrests and legs, on a pink background, part of a furniture advertisement or catalog.
Advertisement for a blue velvet dining chair with a high back and unique base, set against a light background, styled as a throne.
A laptop displaying a digital magazine or catalog page for a furniture store, featuring a dark blue dining chair with a wooden base.
Computer monitor and smartphone on wooden desk displaying a digital magazine or app page with a leather sofa, titled 'Workshop' with the subtitle 'Piece of the Week'. The monitor shows the same page in larger view, with a pink background.
Laptop displaying a workshop flyer for a table with a pink and white background and a black and white image of the table.
A furniture advertisement featuring a black and wooden rattan chair with a cushion, described as piece of the week for its natural wood and rattan design.