Brought on through Zorba Agency to develop a series of digital visual assets for Neutrogena's HydroBoost campaign. Working under the creative direction of the agency's Art Director, I contributed to the design of tile layouts built to communicate the product's core qualities: hydration, clinical performance, and a clean, modern sensibility.
The work followed Neutrogena's established brand standards while pushing toward a fresher visual direction. New layout treatments and visual approaches were introduced to bring a sense of forward design and energy to the campaign, without compromising the trusted, clinical tone the brand is known for. The final assets were designed to perform across web, digital campaigns, and social media, bringing the product to life through bold typography, intentional photography curation, and clear, focused messaging.