Luxe Decor Life Website Redesign
As Design Lead at Luxe Decor, I led a full brand refresh and website redesign with the goal of creating a platform that felt polished and credible without losing warmth, balancing the brand's global B2B positioning with an approachable, visually driven experience.
I developed the visual direction, layout system, and page architecture across the full site, introducing a more elegant aesthetic that better reflected the quality of the product range. Curated lifestyle photography was paired with clean typographic hierarchy and structured grid layouts to guide visitors through collections and services with ease. New product categories were added alongside updated imagery, material samples, and style references, giving retail and wholesale partners a clearer, more inspiring view of what Luxe Decor has to offer.
The result is a cohesive, elevated digital presence that brings the brand's craftsmanship and range to the forefront, while remaining intuitive and easy to navigate throughout.
See it live here
Creative Services:
Brand Identity
Art Direction
Web Design
Photography Direction
As part of Luxe Decor Life’s digital transformation, I redesigned their entire website to improve usability, brand alignment, and visual storytelling. Below are before-and-after comparisons that highlight the shift from a dated corporate layout to a warmer, more curated experience.
Before → After: “What We Do” to "About Us" Page
The original layout lacked depth and hierarchy. In the redesign, I introduced a strong visual lead, refined animated typography, and soft styling to better express the brand’s values and heritage.
See it here
Before → After: Homepage Hero Section
Shifted from generic product messaging to a bold, editorial statement. I used warm tones, lifestyle photography, and a more immersive layout to reflect Luxe Decor’s identity in a modern way.
See it here