As in-house designer at Luxe Decor Sales LTD, I was tasked with building Tuff Pro from the ground up, a new brand focused on sourcing tools and general-use products for hardware retailers and similar clients. The goal was a brand that felt masculine, bold, and retail-ready. I developed the full identity system including the logo and logo variations, typography, a black, white, and red colour palette, brand voice, and mission statement. Supporting materials included product packaging, a presentation deck, and corporate assets such as branded letterhead, ensuring consistency across print and digital from the start.
With the brand established, I moved into designing and building the full website using Wix Studio as a base, heavily customized to reflect the identity and business goals. All product and category pages were built from scratch with a consistent layout and structure throughout. Hover effects, transitions, and responsive interactions were designed across desktop and mobile. Product imagery was curated and edited using real photos where available, with AI-generated or mockup placeholders where needed. Keyword-driven product descriptions were written to support SEO, and custom map graphics were created to represent warehouse locations. Navigation and CTAs were designed with a clear focus on sourcing and quote requests, keeping the user journey direct and conversion-oriented.
The result is a cohesive brand and digital presence that positions Tuff Pro as a capable and credible supplier in the hardware and tools industry.

See it live here